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“Locke makes less money with his 99-cent gambit than he would selling the same number of books with a traditional publisher.”
Are you sure he’d sell the same number of books? Why didn’t he price his books at $100 then?
Dear Carolyn, may I point you to this very useful article on Wikipedia: Supply and demand. Look at the curve. Read the explanation. I’m sure what you learn from it will improve your future articles and prevent you from writing bogus claims.